Building Client Accounts

Business people know a solution when they see one. Marketing is what drives a business forward and social media is clearly the biggest game in town for all marketing efforts. This article gets to the heart of good marketing, who we are as a company and the tool we provide as a service.

The Elephant In The Room

On all social media platforms, 20-30% of the News Feeds are paid advertisements and 70-80% is the social dialog (trending, subscribed, etc). A platform's income from the former only exists if the latter is present. The ad space is highly competitive and gets you exposure for a price but carries with it no earned social credit. How can anyone or any tool earn social credit (followers, likes, shares) while advertising their efforts, which typically are not social in nature?

PassOpus rides the 70-80% need for a platform to be socially relevant for distributing exposure. The highly sought-after marketing skill of capturing user attention with a clever campaign is the traditional approach that runs in the 20-30% ad space. A successful campaign can work using PassOpus, but the similarities with traditional marketing ends there. PassOpus is built to work within 70-80% of the feed, making it less expensive and useful across all platforms.

The Name Describes the Tool

From national micro-news on Twitter to your local Next Door Neighbor app, PassOpus works to distribute your work without ever having to talk about it! Hence our name: "Pass" and "Opus" which is a portmanteau (definition: "combining of two words into one to express a meaning of the combination."):

• "PaaS" is the tech acronym for "Platform as a Service" (Facebook, Twitter, Gettr, Amazon et al.) which defines our service. However, we use the word "Pass" because it is phonetically the same and yet describes our service even better to the non-techies of the world.
• "Opus" (definition: "an important, creative or body of work.") is most often used for classical music because the original artists did not give the pieces of their work names. It comes from the Latin word "opera" which means "work, effort, product of labor, work of art". Put your work into PassOpus for distribution along with your social communication.

The Core Purpose

Our core purpose is to encourage people to generate more relevant content on all social media platforms by motivating them with a higher return for their investment in time. By piggybacking exposure of their opus (the menu and content) on the social participation portion (70-80%) of the News Feed, we make the effort more fun, less costly and - unlike paid advertisements - it builds social credibility simultaneously.

Openings & Messages

Your work (opus) is passed with each opening you post on social media. A PassOpus "opening" is the message you post on a social media platform, but we call it an opening because it only becomes public when you post it as a message on the platform. It helps to remember that the opus - where the visitor will land - is the main event. The opening is just the pre-show, the chit-chat, small-talk, and social communication that brings them to the real work of art - your work!

Influential vs Influencer

Do not be an Influencer, that is for people who make social media their life and work. PassOpus is for people who want to use social media to financially empower their life off social media. Use other people's content to build engaging, trending, topical openings. If you curate good content into openings that you post for your viewers then you are providing a value worth following, and people whose content you curated get the joy of you sharing their work. PassOpus makes it simple and easy to do.

Demonstrating Knowledge and Providing Value

To successfully promote the value of the PaaS tool of PassOpus you need to demonstrate it. PassOpus enables you to build a menu and rolodeck content (opus) and openings (messages) for a customer and to make it available to them so they can see it work as a promotional tool - using their content. This amounts to doing for them precisely what you do for yourself when creating your own opus content and messages. The content you create to demonstrate it also gives them a headstart in productively using it.

Demonstrating PassOpus is a great way to open doors of communication with productive people! Busy people want value for their time and you are providing a lot of it when you give them their PassOpus account ready to go.

In the time it would take you to reach a decision maker inside a company and then to pitch your marketing idea, you can build a valuable PassOpus demo with their own content that they can take control of for their own use.